by Jordan Glenn
Most people get a personal trainer so that they can fit into their favorite pair of "skinny jeans". However, the connection between personal trainers and jeans is stronger that just that. In the not so distant past, if you needed a pairs of jeans, you had only a few choices. You went to The Gap for Levi's or Gap brand jeans. Or you could head over to Sears and choose from Lee or Wrangler. After a little while, someone decided they wanted the Jordache look while others wenooh, la, la Sassoon. Thus the designer jeans wars were born and now there are so many different companies making pants out of denim it is hard to decide which one to pick. Unless, you know what you need and which body type the jeans are best for. This is no different than selecting a personal trainer. In the 80's, everyone wanted to workout with Jane Fonda or Jack LaLanne. Then, the personal training industry exploded and with it, many ideas on what characterized the ultimate workout. There ascendance in prominence has been very similar.


In the broadest sense, the companies are like the trainers. At first there were only a small handful of trainers. As their popularity and success grew, more people wanted to turn their passion for fitness into a successful career. Now, you can find jeans and personal trainers for virtually any body type.


With this new competition, fitness professionals had to find a way to differentiate themselves from each other. A trainer's style and philosophy would be the difference maker. This was in the same fashion as denim pant producers began to diversify from a straight leg fit. Eventually you began to see boot leg cut, loose fit, slim fit, just to name a few. For trainers, this amounts to the equivalent of designing different programs for those who want to lose weight, tone up, build muscle, prepare for a competition, combat health problems, or prepare for golf or ski season. There is no all encompassing, one size fits all program for every fitness or wellness goal.


Finally, as every jean company developed, for example, a boot cut, they interpreted that cut in their own way. To differentiate from competitors, they needed to add their own signature designs and tailoring. Some shaped their pockets differently or used different washing techniques to produced different looks. No two boot cuts could be created the same. The same is true for personal trainers when designing a program. For instance, one trainer may design a program that centers around exercises using cables and weights, while another designs a similar muscle building program, but uses more bands, tubing, and body weight.


From progress comes ingenuity. Most often that ingenuity produces advances in a micro and a macro sense. Whether you are designing jeans or fitness programs, the need to differentiate and seemingly personalize the details for different body types is becoming more and more essential. Just like there is a pair of jeans out there for everyone, you can certainly find the right personal trainer to fit your needs.
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